Source 4WRD Promotional Video
The Challenge
The hurdle with this production was aligning schedules of the talent, access to props and the availability of production gear (which required us to rent a truck and track), on one full day. We also had to somehow acquire the ‘Jaws of Life’.
The Solution
To take a step back and to re-evaluate the time requirements of the production. After some thought and conversation with the crew, it was decided that this can work by changing the shoot from one long day to two shortened days. We were confident in our ability to match lighting conditions by shooting during the same time both days. As it turned out, we didn’t even need the second day. Thanks in large part to how thoroughly everything was discussed and organized.